title
Outreach Update
end
Requested Action(s)
recommendation
This item is for informational purposes, no action is required.
body
Financial Impact:
None.
Background Information:
• The Agency finalized a series of educational videos promoting used oil and filter recycling in Tehama County. The campaign launched on July 10, through Deer Creek Media Broadcasting. Videos and information will be promoted in social media platforms including Facebook, YouTube/Instagram, and responsive guaranteed display.
• On July 11, Christian and Max from GreenWaste of Tehama conducted a recycle audit ride-along. Christian engaged with residents directly, providing recycling tips and feedback. Audits encourage residents to become more mindful of their recycling habits and inspire them to improve. This audit was the second round in the same location, resulting in multiple residents initiating conversations and asking, “How did we do?”
• The Agency partnered with the Tehama County Library to host interactive recycling sessions for community members and youth. The first session was held on July 10 at Los Molinos Library, followed by sessions on July 21 at Red Bluff Library and July 28 at the City of Corning Library. The waste haulers, Green Waste and WM, supported the outreach by displaying a collection truck.
• The Agency attended the Red Bluff-Tehama County Chamber of Commerce Saturday Farmers' Market on August 2, to promote recycling, proper household hazardous waste disposal, and backyard composting.
• Paul attended the Corning HHW event on August 16 to inform residents of the new location and other proper ways to dispose of their HHW materials, including locations where retail partners accept the material daily.
• Christian attended the CRRA 2025 Conference in Monterey, CA, August 3–6, which brought together industry professionals to explore innovations in recycling, composting, and sustainability. Participation provided insights into emerging trends, best practices, and actionable strategies for improving recycling outreach and other programs.
• On August 8, the Agency conducted outreach with the community at the Tehama County Library’s End of Summer Celebration and Backpack Giveaway, engaging attendees in hands-on recycling education.
• The Agency attended the Red Bluff-Tehama County Chamber of Commerce Wednesday Night Farmers' Market on August 27 to promote recycling, proper household hazardous waste disposal, and backyard composting. The Agency was also featured in the event’s sponsor spotlight video.
• Paul attended the Corning Tuesday Night Market on September 2, and spoke to the public about used oil recycling, HHW disposal, and composting.